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Far from being inferior to 'fresh' food, frozen food is often fresher than 'fresh' - and offers other advantages too.

  • Products are frozen at their peak of quality.
  • Freshness is locked into the product.
  • Year round availability of seasonal products.
  • Even the most exotic dishes are available on demand.
  • Offers long term menu planning.
  • Use as much or as little as you want thereby reducing waste.
  • Ensures food is preserved safely and naturally for longer.
  • IQF allows the food to maintain its structure.
  • IQF Allows the chef to manage portion control without wastage.
  • Maintains vitamins and minerals in foods for much longer.

Why Buy Frozen Fruit and Vegetables?

Frozen fruit and veg is picked and frozen at its quality peak – It's a natural process that doesn't need preservatives and makes the 'exotic' available every day!

Here are some of facts about the benefits of freezing:

  • These days 20,000 kgs of peas can be frozen in just one hour and factories can work around the clock for the 6-8 weeks of the harvest period. Frozen peas are Britain's favourite frozen vegetable.
  • Fast, convenient and available all year, frozen vegetables can be steamed, stir-fried, or microwaved to be ready in minutes.
  • Frozen fruit and frozen vegetables are a great way to get your '5 A DAY'. Smoothies are an excellent way of using frozen fruit.
  • Fresh fruit and vegetables are harvested, transported, sorted and then transported again to their point of sale.
  • Sometimes it can be up to 14 days old before it reaches your shop – valuable nutrients are lost!
  • Freezing enables you to choose from the pick of fruit and vegetables all around the world with that 'just picked' taste experience in season or out of season.
  • Frozen fruit and frozen vegetables require no preparation, and you can use as much or as little as you want which results in no waste.
  • Freezing fruit and frozen vegetables locks in vitamins at the point of harvest.

Why Buy Frozen Meat and Poultry?

It's always handy to have frozen chicken and meat in the freezer – you never know when an unexpected guest might turn up! Although meat and some poultry improve with age and hanging, freezing meat and poultry offers you many benefits.

  • It allows busy you to manage portions and reduce waste in the kitchen.
  • You can just put any meat you do not want to eat back in the freezer!
  • Freezing is a natural process, which does not require the use of preservatives.
  • This means that your frozen chicken or frozen meat needs no additives.
  • The majority of frozen meat and poultry is quick frozen to maintain freshness, tenderness and flavour.
  • Many frozen meat and poultry products are pre-prepared and frozen which allows your kitchen to run hassle free.
  • Most frozen meat and poultry can be cooked from frozen which reduces waste and saves time.
  • Frozen meat and poultry has a hugely extended shelf life.
  • Freezing stops the growth of harmful microbes and pathogens which cause food poisoning.
  • The majority of frozen meat and poultry is individually quick frozen which means reduced waste because you can use as much or as little as you want – especially true for diced and minced products.
  • Frozen meat gives you seasonal quality all year round – for example, during certain periods of the year, frozen New Zealand lamb may be preferred to fresh lamb reared in the UK.
  • Frozen game can be purchased all year round, something very difficult to achieve with fresh.
  • Frozen pre-prepared meat and poultry products offer more consistent quality every time.
  • Using frozen meats gives you complete meal and menu flexibility.
  • Some pre-prepared frozen products are better than fresh as freezing and cooking from frozen ensures the integrity of the product – for example, frozen chicken kiev encourages the filling to remain within the product.

Frozen Pizza, Pasta, Potatoes & Ready Meals


  • Blind tasting invariably shows that consumers prefer frozen pizza over chilled pizza.
  • Buy frozen pizza bases and create your own pizzas.
  • Frozen pizzas have a longer shelf life and allow for greater flexibility.
  • You can keep them in your freezer for months but have a meal ready in minutes!


  • Frozen pasta can be put to the boil straight from frozen – no need to defrost!
  • Frozen pasta has a much greater shelf life than fresh ensuring minimal waste.
  • It can be cooked straight from the freezer for a convenient meal without all the fuss.
  • It is portion controlled so you don't cook more than you need.
  • It tastes as good as chilled pasta and is better value.


  • Frozen rice is precooked and will save you lots of time!
  • Frozen rice involves less handling whereas cooking rice from scratch requires a degree of skill.
  • It can be a safer alternative to reheating pre-cooked rice.
  • Frozen rice offers consistent quality time after time.
  • It reduces the cooking time greatly.
  • Is available pre-portioned offering perfect portion and cost control.

Potato Products

  • Frozen potato products are generally used straight from the freezer, offering great convenience and no wastage.
  • Less likely to fluctuate in price than raw potatoes.
  • Don't require peeling, chopping or blanching which means less time in the kitchen!
  • Offer year round availability regardless of the season.
  • Allow you to use as much or as little as you want thereby reducing waste.

Buffet Food

  • Buffet food is very convenient – from the simple to the complicated, our buffet menu ideas offer you and your customers great variety.
  • Freezing provides chefs with flexibility – use as much or as little buffet food as you want
  • Frozen food offers a huge variety of buffet ideas without wastage
  • Pre-prepared frozen buffet foods offer consistent quality – great buffet food straight from your freezer!
  • By freezing, you are stopping the growth of harmful microbes and pathogens, which cause food poisoning and spoilage – so, by buying buffet party food you can ensure safe food.
  • Freezing is a natural process, which does not require the use of preservatives – ensuring preservative free party buffet for your customers.

Frozen meals and frozen ready meals

  • Frozen meals are some of the most innovative and exciting foods.
  • The opportunities are almost endless and frozen meals save you time and money whilst retaining all their vitamins because the goodness is locked in!
  • Frozen meals and frozen ready meals allow you to offer a wider meal choice.
  • Frozen meals offer perfect portion control to help with managing your waste, thereby protecting your finances.
  • Frozen meals are labour saving and time saving.
  • They offer consistency of quality and presentation.
  • As individual frozen pre-packaged meals can normally be cooked straight from freezer, they are convenient and food wastage is minimised
  • Frozen meals are a convenient option when catering for large groups as they require very little preparation.